Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat)
analysis for the type of beverage you have selected, and for your company overall. As you work
on the assignment, consider why you have chosen one type of non-alcoholic beverage over
another and the reasons for that choice. As you complete your SWOT analysis, be sure to include
external factors such as industry / market trends and competition, and internal factors such as
your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
1. Create your revised NAB company name and explain its significance. (See page 3) 2. Develop your revised company’s Mission Statement and provide a rationale for its
components. (See page 4) Hints: Use the Statement of Mission template on pp. 72-73 on the course
textbook: Successful Business Plan to aid your development. Extracting appropriate information
from the NAB company portfolio, where applicable. You should fill in other required items in the
template using your personal preferences.
o
Describe the trends in the non-alcoholic beverage industry, especially the
specific type of beverage category you have chosen. Justify at least three (3) reasons why
you have chosen this type of non-alcoholic beverage. (See page 4) Hints: Research and outline beverage industry trends. Consider the size and
growth rate of the industry overall and the specific beverage type you have chosen. Use the
worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you
project the future growth rate. Consider the use of industry associations and search engines to
find reliable, recent data.
4.
Choose one (1) strategic position from the course text (pp. 142–143) that you believe
is the best strategic position for your company. Explain the approach you will use to
implement this strategic position in order to distinguish your beverage from other nonalcoholic beverages. (See page 4) 5. Provide an overview of your company’s distribution channels. Explain the manner
in which your product will reach end users. Provide a rationale for your chosen method. Hints: For example, will you sell your beverage in grocery stores, restaurants, or
sports venues? If so, describe the types of resellers and distributors who will sell to resellers and
fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly
subscription, how will you manage warehousing / fulfillment / shipping?
6.
Outline at least three (3) types of risks (including any regulatory risks) that your
business faces. Describe your company’s plan to mitigate such risk. (See page 4) Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as
well as any risks not listed in the text. Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to consider any regulatory risks
your type of beverage faces. For example, what kind of regulation and / or risks are you likely to
face if you make health claims about your beverage? 7. 8. Develop a SWOT analysis for your NAB company using the SWOT matrix
worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities /
Threats) (See page 4)
Hints: What are your company’s likely strengths? Have you chosen a beverage
segment that is growing and lacks an entrenched competitor? Are you in a niche market that has
great potential? What are the strengths that you and other team members bring to your
company? Do you or other team members have previous experience in the food and beverage
industry?
Hints: What are your company’s likely weaknesses? Is the competition in your
industry segment entrenched? Is your own management team inexperienced? Will it be
challenging to actually produce your product and maintain quality?
Hints: What are your company’s opportunities? Does your segment have more
demand than supply? Have larger corporations stopped serving smaller or niche markets that
you could enter? Is a new market emerging because of demographics, immigration, changing
tastes?
Hints: What are your company’s threats? Is there a clear market leader that will
be hard and expensive to displace? Are downward-pricing pressures in the segment making
profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a
novel idea that succeeds, can the competition easily enter your market? If you have a global
aspect to your company, do factors such as currency fluctuations, political instability, offshoring
or outsourcing pose threats?
Format your assignment according to these formatting requirements: a. Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions. b. Include a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and the reference page are not
included in the required page length. c. Cite the resources you have used to complete the exercise. Note: There is no
minimum requirement for the number of resources used in the exercise. References to help you answer the questions above:
Answer to question (1): Company Name: "JGM Sports"
Product name: "Pure Watermelon BCAA "
My Company name is JGM Sports. It focuses on providing quality Banned test performance
enhancement products for any kind of sports. We are passionate about health and fitness and achieving
our own fitness goals and helping other’s achieve theirs. Products includes from Pre-work out and post
work out drinking products.
The reason behind the product name is to stay exceptional and clarify the nature of our product with
high-level vitamins and minerals. This name demonstrates that how rich this product is for the health
advantages if customer searching for cool, reviving beverage with low sugar and gluten free.
Criticalness:
Pure Watermelon Branch Chain Amino Acid (BCAA) is made with a bonded chain of amino acids to help
you recover faster, preserve lean muscle mass, and improve exercise performance. The product provides
Oligopeptide Enzymatic Technology (bonded chain of leucine, isoleucine, and valine) acts as a better
transport vehicle for faster absorption and recovery.
JGM Sports Mission explanation:
"Helping to reaching your fitness goals”
My statement of Mission demonstrates that my point is to give best workout natural beverage with most
noteworthy quality. JGM Fitness Products are made to help customers be sound and take in day-by-day
suggested supplements.
Product Description:
Pure Watermelon BCAA supports the decrease of protein catabolism, or breakdown of protein. It also
promotes insulin sensitivity and glucose production. Our Pure Watermelon BCAA not only provides
recovery and growth but it also has a exclusive CLA Matrix and Agmatine Sulfate to support muscle mass.
This refreshment comes in a powder format and will be accessible in health & fitness stores and also
online.
Advantages of Drinking Pure Watermelon BCAA:
There’s nothing superior to the mouth-watering taste of a delicious Watermelon BCAA with crisp, natural
watermelon taste Promote Lean Muscle mass Improves exercise performance Promotes Insulin sensitivity Fat Lose Reference for question (2) Page 72-73.pdf Reference for question (3) Page 88.pdf Reference to question (4) Page 142-143.pdf Reference to question (6) Page 148-149.pdf Reference to question (7) Page 153.pdf
