- In Unit 3 you purchased and reviewed the case study for your team Assignments:
- Kanter, R.M. (2009). IBM’s values and corporate citizenship. Harvard Business School Publishing, Product: 308106-PDF-ENG.
- As a team, discuss the following questions concerning this case:
- Select a social or environmental cause you care about.
- Identify it and prepare a proposal to IBM to show why your cause would be good for IBM.
- Be specific and persuasive as to why IBM should support it.
- Prepare an eight to ten (8-10) slide PowerPoint presentation for the IBM Executives that includes the following:
- Title slide
- Introduction of social or environmental cause you are proposing
- Persuasion and analysis:
- Specific proposal
- Why your cause would be good for IBM
- Be specific and persuasive as to why IBM should support it
- Call to action.
- Reference slide
The point distribution for the Assignment will be as follows:
- 50% (25 points): Content, focus, use of research, and organization
- 30% (15 points): Analysis, critical thinking, persuasion
- 20% (10 points): Professional presentation, clarity of slides
Note: It is important that the slides be streamlined, interesting, and professional. The majority of the detail, analysis, and research should be placed in the notes sections.
- Designate one team member to submit the Team Assignment to the Unit 6: Assignment 1 Dropbox by Tuesday, 11:59 p.m. ET. A copy of the final version should also be shared with the team via the team discussion are or the team Doc Sharing.
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