Saras Sarasvathy’s Full Case Study & Questions
Part 1 of this assignment involves identifying the market for this
product. Utilizing the five questions that are provided under Problem 1: Identifying the marketas
a guide, prepare a 1 page assessment of how you will determine the
market for this product and the factors that must be considered in
identifying the ideal customer for this product. Based upon the
information that you have gathered from this case, discuss what makes
this product unique and different.
Part 2 of the assignment involves evaluating the results of the survey for the 3 focus groups that were presented under Problem 2: Defining the market.
Prepare a 2 page assessment of the results of the survey. Discuss the
key factors that must be considered in determining which customer base
the business should target. Discuss the pros and cons of focusing
specifically on each of the focus groups as potential customers.
Discuss the critical decisions the business must make in the process of
determining the focus group that is the best fit for the company in its
initial roll-out.
Part 3 of this assignment involves evaluating the competition and
making a decision on the business model that the company should choose
to bring this product to market. Utilizing the 3 questions that were
provided in the Competition section as a guide, prepare
a 2 page recommendation on how this product should be brought to the
market. Discuss the factors that were considered in making the final
decision.
Required Formatting of Case Study Report:
- This report should be double spaced, 12-point font, and three to
five pages in length excluding the title page and reference page; - Title page;
- Introductory paragraph and a summary paragraph;
- Use headings;
- Write in the third person;
- Use APA formatting for in-text citations and a reference page. You
are expected to paraphrase and not use quotes. Deductions will be taken
when quotes are used and found to be unnecessary; - Submit the paper in the Assignment Folder.
