Please provide a 4-6 page with references regarding the
information attached. This information will be used as informative guidance to
assist me completing the work prescribed. In particular analyzing and
explaining the financials as seen attached.
In Module 2, you will continue with the scenario and
simulation you began in the Module 1 SLP.
REQUIRED READING
SCENARIO CONTINUATION:
SLP2 – It’s New Year’s day, 2016. You just had a great New
Year’s Eve celebration. You have finished analyzing the performance of
Clipboard Tablet Co. in a great report that you turned in a few days early to
Sally Smothers. Now you are ready to charge ahead into the future.
As you turn on the TV you notice something strange. The TV
commentator is saying something about New Year’s Day, 2012. You look around and
everything looks different. Yes, it’s true; it’s New Year’s Day, 2012. Time has
rewound – a Time Warp, like the guy in the movie “Groundhog Day.”
You realize that you get to make the decisions for Clipboard
Tablet Co. starting with 2012. Perhaps you can do better than Joe Schmoe.
At the beginning of each year (2012-2015), you will
determine your pricing, your R&D allocations, and whether or not to
discontinue any products. You make your decisions and time advances to the end
of that year, and you look at the results to see what happened. You keep track
of your decisions and make notes about your reasoning and analysis of the data,
keeping the data for later analysis.
You run the Marketing of Clipboard Tablet Co. through the
end of 2015. It is now December 31, 2015, New Year’s Eve. What is your total
Score? Did you do better than Joe Schmoe?
You decide to organize your notes about your decisions, your
analysis, and your reasoning into a report, which you think will help you move
ahead into 2016.
ASSIGNMENT
Run the Clipboard Tablet Co. simulation with your strategy,
making decisions year by year for prices and R&D allocations.
Write a report that shows your decisions and the results.
Discuss why you did better or worse than Joe Schmoe
KEYS TO THE ASSIGNMENT
The key aspects of this assignment that should be covered
and taken into account in preparing your paper include:
As you run the simulation, keep track of your decisions and
the results – both financial and marketing. Copy and paste the results into
Excel or into a Word document. You can also record the information that you get
from the Advisor who discusses the market and compares Clipboard Tablet Co.
products to the competition. Make note of the Final Total Score.
You should include your Final Total Score, some tables,
and/or graphs showing some of the results. Be sure to explain the differences
clearly, using good logic.
Remember that the key here is analysis.
Time Line Summary:
SLP1
2015: Hired on
December 15.
Turned in first report to Sally a few days early on December
30.
Celebrated on December 31.
SLP2
Time Warp begins: January 1, 2016 warps into January 1,
2012.
You realize you have to make decisions for 2012 – 2015.
January 2, 2012 – input decisions for 2012.
January 2, 2013 –
input decisions for 2013.
January 2, 2014 – input decisions for 2014.
January 2, 2015 – input decisions for 2015.
December 31, 2015 – You have gone through all four years,
and you write your report to summarize how you did. You are hoping that you
will wake up tomorrow and it will be 2016.
