Using a New Zealand examples, highlight four businesses to explain the four areas of Porter’s generic strategies framework. (4 marks)
Differentiation – where the organization’s resources and attention are directed towards distinguishing its products from those of the competition
Cost leadership – where the organization’s resources and attention are directed towards minimizing costs to operate more efficiently than the competition
Focused differentiation – where the organization concentrates on one special market segment and tries to offer customers in that segment a unique product
Focused cost leadership – where the organization concentrates on one special market segment and tries in that segment to be the provider with lowest costs
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