Module 3 – Case
BSC IMPLEMENTATION & THE INTERNAL BUSINESS PROCESS
PERSPECTIVE
Assignment Overview
Any large scale change endeavor requires a great deal of
effort on the part of a given organization to implement. Implementing a
corporate wide BSC based performance management system is no difference. In
implementing such a system, organizational leaders face the challenge of
overcoming organizational inertia rooted in resistance to change. This is no
easy challenge, and is one of the major reasons why the majority of BSC
initiatives (or large scale change initiatives in general) fail.
In this module, therefore, we are going to look at the BSC
not due to its value as a means of integrating strategy with operations or due
to its usefulness as a performance management tool. Rather, in this module we
are going to put on our organizational dynamics consultant hat and consider
what it takes to implement a large scale organizational change endeavor.
After completing the readings presented, write a 3-4 page
essay that addresses the following issues.
In your own words, describe the efforts put forth by BAE in
implementing the BSC approach in their organization from an implementation
perspective. What efforts did they make to assure employees would be receptive
to, and accept the BSC initiative? Describe to what extent you believe their
efforts paid off.
The case study for BAE can be found in Chapter 7 of:
Murby, L., & Gould, S. (2005). Effective performance
management with the balanced scorecard: Technical report. Chartered Institute
of Management Accountants. Retrieved from
http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Assignment Expectations
Your assignment should include the following:
Introduction: In this part of your essay you will need to
introduce your topic and provide a very brief overview of the key points you
plan to make in your paper.
Analysis: In this section you will present the actual
comparison and contrast between BAA’s approach to the Balanced Scorecard and
more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent
synopsis of your findings. Do your best to convince your reader (aka, your
professor) as to your position.
Additional Instructions: Your essay should be 3 to 4 pages
in length (not counting your title page or references). You must include a list
of references. APA formatting is preferred. Do not paste in sections of text
into your essay. All of your work must be written in your own words. It’s OK to
use a short quote now and again, but quotations must be in quotation marks and
properly cited. In-text citations should be used anytime you are borrowing
somebody else’s ideas, or information. That is to say, if you are borrowing a
thought from a publication from J. Bravo’s article written in 2010, that
section of text must be followed with (Bravo, 2010). Quotations, data, and
general ideas (put into your own words) should all be cited.
