GROUP DISCUSSION BOARD FORUMS INSTRUCTIONS You will complete 8 Group Discussion Board Forums in this course. Group Discussion Board Forums 1 and 8 have a different format from Group Discussion

MARKETING MANAGEMENT GROUP PROJECT (MMGP) – SERVICES/PRICING INSTRUCTIONS Services (See Chapter 14) • Describe what support services buyers of your product/service want and need. • Describe what support services your

MARKETING MANAGEMENT GROUP PROJECT (MMGP) – PROMOTIONS/MARKETING INSTRUCTIONS Promotions (See Chapters 19–22) • Describe, discuss, and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.

MARKETING MANAGEMENT GROUP PROJECT (MMGP) – POSITIONING/COMPETITION/BRANDING INSTRUCTIONS Positioning (See Chapter 10) • Create an appropriate positioning statement for your product/service and explain the statement. • Describe how your product/service

MARKETING MANAGEMENT GROUP PROJECT (MMGP) – MARKET ANALYSIS INSTRUCTIONS Analyzing the Consumer Market (See Chapter 6) • Describe and discuss the cultural factors that have the most influence on consumers

MARKETING MANAGEMENT GROUP PROJECT (MMGP) – BACKGROUND INFORMATION INSTRUCTIONS Provide a description of your product/service and a brief history of the firm that produces your product/service. Describe and discuss the

Strategic Plan, Part 1: Environmental Scan Writea 1,050 word minimum environmental analysis in which you include the following: Determine how to create value and sustain competitive advantage using the environmental

CASE ASSIGNMENTS INSTRUCTIONS You will write 4 Case Assignments based on the “NCRCC: Teeing Up a New Strategic Direction” case study. Each Case Assignment must be 750–1000 words and use

Each team answers the questions in the posted Premier Products Case. Answers should show all calculations using Excel and be thoroughly discussed. Submit the analysis and discussion in one single

CASE ASSIGNMENTS INSTRUCTIONS You will write 4 Case Assignments based on the “NCRCC: Teeing Up a New Strategic Direction” case study. Each Case Assignment must be 750–1000 words and use