MARKETING MANAGEMENT GROUP PROJECT (MMGP) – SERVICES/PRICING
INSTRUCTIONS
Services (See Chapter 14)
• Describe
what support services buyers of your product/service want and need.
• Describe
what support services your firm’s main competitor offers. Explain how those
efforts affect its sales.
• Describe
what post-sale service arrangements your firm must or should provide to handle
repairs/services.
• Explain
how repair/service efforts affect customer satisfaction.
Pricing (See Chapter 16)
• Describe
what price adaptations your firm should include in its marketing plan. Be
specific.
• Describe
and discuss any changes your group would make in the pricing of your product.
Be specific and provide examples where applicable.
Submit this assignment by 11:59 p.m. (ET) on Sunday of
Module/Week 6.
