that he wanted to transform the company by making the Mac the hub of the
consumers’ digital lifestyle. Despite Apple Computer’s recent successes, the
company is facing an ever-changing competitive environment on multiple fronts.
1. What are the key strategic challenges facing Apple
Computer?
2. What are some of the dimensions along which company
success can be measured?
3. What critical external and internal environmental factors
have strategic implications for Apple’s future?
4. How does Apple’s strategy stand up against industry
rivalry?
What recommendations can be made to enhance the
effectiveness of the company’s strategy or to change its strategic approach for
better results
