1. Review the Mission and Vision statement of Hershey to include the 9 items outlined in your text.(Customers,products or services,market,technology,growth,philosophy, self concept,public image, employees. Analyze based on these 9 items and provide suggested changes, if needed.
2. Analyze the current market and economic conditions on a local and global level. Use the 10 external forces that affect all organizations as the basis for your evaluation. Define and describe how these conditions will impact the strategic planning of Hershey.
3. Using the NAICS, determine the industry classification of Hershey. List 2-3 of Hershey’s main competitors.
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