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Media Research: Middle Childhood and Preteen Messages
Conduct a study of media messages from the perspective of
children in the stage of middle childhood.

1. Visit a mall, visits shops in the mall, study store
window displays, notice billboards, review popular magazines such as at
supermarket check-out counters and in book stores/drug stores, discuss
prime-time television programs and commercials, discuss major motion pictures
that are PG-13 rated, listen to music on popular radio stations.

2. Identify a theme of the data collected, which implies a
message to children, and base your paper and presentation on that theme.
Prepare a four-to-five-page paper (350 words per page or Power Point
Presentation).

3. The theme may be of any nature – such as beauty as a
cultural value, fitness/health, aggression, sexuality, commitment, or something
else. It might be positive or negative.

4. Include reference to theoretical material as you describe
the impact you believe these media messages have on childdevelopment.

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