In this paper, students will analyze and discuss small business growth in terms of growth
strategy, business forms, short and medium term goals, financing assistance, organizational
structure and staffing needs, customers and promotion, and ethics and social responsibility.
Students are expected to apply business and management concepts learned in our course.
Required Elements of the Final Project:
Read critically and analyze the case below, When Faced With Growth;
Review the project description and review the final project grading rubric that you will
find in the Syllabus and under Week 8 in the Course Content area of our classroom as well as in
the Student Toolbox;
In your paper, answer the following questions:
What steps should Jayne take to organize and prioritize her business growth strategy?
What business form might make sense, given her expansion plans, and why?
Focusing primarily on Jayne’s short-term goals, what kind of financial assistance might
be available to Jayne? Which options would you recommend, and why? How might Jayne’s
staffing needs change? What kind of organizational structure do you think Jayne’s expanded
business should have?
What is the best way for her to organize, orient, and train her restaurant staff (e.g.,
functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new
business?
How should Jayne deal with her current customers in regard to the change? What kind of
promotion should she consider in attracting customers to her new location?
What are the ethical issues and potential social responsibilities highlighted by this
change? (Consider customers, employees, the current and new communities, and other
stakeholders.) How might these issues be dealt with most appropriately?
Required Formatting of Paper:
This report should be double spaced, 12-point font, and four to five pages in length
excluding the title page and reference page;
Format in Microsoft Word or Rich Text Format (rtf);
Title page;
Write in the third person;
Follow this format for your paper (based on elements detailed above)
Ø Title page
Ø Introduction
Ø Body, in paragraph form. Use the following section headings:
o Growth Strategy
o Business Form
o Financial Assistance
o Organizational Structure and Staffing Needs
o Customers and Promotion
o Ethical Issues and Social Responsibility
Ø Summary paragraph
Ø Reference page formatted according to APA requirements and also use page numbers.
Include at least three in-text citations from the course material. If you use additional sources
from the Internet or the library, do not forget to use in-text citations and page numbers, and
include in the reference list. These resources are above the three resources required from the
course material;
Ø You are expected to paraphrase and not use direct quotes.
Ø Submit the paper in your Assignment Folder.
Here is the case study for the project:
Case Study: When Faced With Growth
Jayne’s Sandwich Stop is one of the bestknown and most loved sandwich concessions
in town. In business for about five years, she sells sandwiches and other lunch items
made from locally produced food from her mobile food trailer. Jayne’s passion and
talent for creating reliably fresh, tasty lunch fare popular among a business clientele
(largely employees and shoppers) has made her small enterprise a booming success.
In the last year, Jayne added three bicycletowed concessions that travels to different
strategic locations in town, selling her popular sandwiches to customers who work
beyond walking distance of Jayne’s Sandwich Stop. She now has a total of six
employees, all parttime, working the concessions. Because she caters to urban
customers, her concessions operate on week days from 10 am to 2 pm. To promote
wordofmouth advertising, Jayne uses Facebook to publish her daily menus and the
locations of the bicycle concession.
As a sole proprietor, Jayne has been pleased with her lunch business success. Now it’s
time to get serious about the future of her business. In the short and medium term, she
wants to see it grow into a potentially more lucrative enterprise, implementing a greater
variety of food products and services, and increasing her competitive edge in the region.
Ever the ardent entrepreneur, Jayne’s longterm dream is to develop her creative,
healthconscious culinary skills and services into a wider clientele outside the region.
An opportunity has arisen to lease restaurant space about 20 miles away from her
trailer concession location, close to a mall and the suburbs and nearer to her local food
producers. Jayne has jumped at the chance. While she has hired professional business
consultants to help her set up the space, design the menu, and implement the opening
of the restaurant, she must also consider the short and longterm financial, HR, and
management needs of such an expansion. Jayne is particularly sensitive to her
relationship with her customers, employees, and the community.
