This is MBA question
Case study name : La Casa de Las Botas
Book Name : International Marketing
Author : Michael R. Czinkota, Ilkka A. Ronkainen
Q1. Should La casa de las botas embrace expansion or should it maintain the status quo ?
Q2. How can the demand for custom made boots be estimated in an underserved foreign market ?
Q3. How should La casa de las botas address online ordering and customer payments methods for both individual customers and distributors ?
Q4. Do you think Jorge should modify his views about promotion at fairs and establish a direct presence or is he right to give priority to distributors ?
These four questions are given at the end of La Casa De las botas case study.
Can you please answer all of the above four questions ?
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