Identify three individual companies in the hotel industry that are either leaders or those that need to be put out of their misery. Identify how each firm has positioned, or tried to position, themselves, in their industry. For example, are there positions in the industry that are more attractive than others? What strategies does each of these rivals pursue? Identify characteristics that differentiate the companies from each other based on quality/price, geographic coverage, vertical integration, product line breadth, distribution, or service.
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