- Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?
- anchoring and adjustment heuristic
- elimination-by-aspects heuristic
- conjunctive heuristic
- lexicographic heuristic
- The term “conglomerates” refers to firms using the diversification strategy.
- related constrained
- related linked
- global
- unrelated
- The goal of the organization’s ________ is to point the firm in the direction of where it would like to be in the years to come.
- strategy
- mission
- culture
- vision
- A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.
- target
- diversification
- intensive
- integrative
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