Evaluate Wal-Mart’s comprehensive website
products and expands their ability to distribute goods and services.
Please review this site, http://wal-mart.com and discuss the
following:
1. How effective is the website in making it easy to
purchase goods?
2. Wal-Mart is moving more strongly into service areas such
as its Ship to Site services. Do you think it is a good marketing tool for
Wal-Mart to develop these kinds of services?
3. What is your impression of the site in general. Is this a
good retailing expansion strategy for Wal-Mart?
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