1. List and describe in detail, the elements of the
marketing mix (4P’s) for a McDonald’s restaurant
2. Describe the functions (responsibilities, roles, etc., )
that a typical marketing manager should perform
3. List and describe what you consider to be the key
elements of a marketing plan. Does a firm need to worry about developing a
written plan?
4. List and describe in detail, each phase of the product
life cycle for a personal computer in terms of the probable impact on its
marketing mix.
5. Identify a few possible advantages and disadvantages of
entering international markets
6. Demonstrate the impact of e-commerce on the marketing
functions.
7. Describe how you might use the new product development
process if you were thinking about offering some kind of summer service to
residents in a beach resort town
8. Discuss how an understanding of the adoption process
(adoption curve) would help you develop a promotional blend for a new consumer
electronic product
9. Demonstrate how you would use the consultative selling
process to sell
a new car.
10. Distinguish between one price and flexible price
policies. Which one is most appropriate for a hardware store? Why?
