October 23, 2025 Claire B 0 Comments

Internal Factor Analysis Summary
Guidelines

Here are some guidelines for completing an
IFAS:

Internal Factors (Column 1):

  • Select five strategic strengths and weaknesses that are facing
    your company of choice.
  • List each of these factors as either strengths or weaknesses.
  • Give a short description of each factor.

Weight (Column 2):

  • The total weight for all of the factors should be 1.00.
  • Decide how strategic each of the ten factors is in comparison
    to each other. As an example, a
    factor that might have a high strategic significance to the firm may have
    a weight ranging from .15 to .20. On
    the other hand, a factor that may have little in the way of strategic
    significance, when compared to the other nine factors, might have a weight
    of .05.

Rating (Column 3):

  • In this column you are to rate how effective the firm has been
    in meeting the opportunities and threats, with 5.0 being the top score for any factor. As an example, if you feel a firm is
    doing a super job of moving into Asia
    then give a rating of 5.0.

Weighted Score (Column 4):

  • Now multiple the scores you have in Columns 2 and 3 for each
    factor.
  • This will produce a weighted score for each factor.

Comments (Column 5):

  • Give a short description that reflects why you gave the rating
    (Column 3) you did to each factor.

Total Scores:

  • At the bottom of the matrix you are to record the totals of
    each Column- Weight (Column 2), Rating (Column 3), and Weighted Score
    (Column 4).
  • The Total Weighted Score
    should indicate how effective your firm has been in handling its strengths
    and weaknesses.

INTERNAL FACTOR
ANALYSIS SUMMARY (IFAS)

FACTORS

WEIGHT

RATING

WGTD

SCORE

COMMENTS

STRENGHTS

S1

S2

S3

S4

S5

WEAKNESSES

W1

W2

W3

W4

W5

TOTAL
SCORES

FACTORS

WEIGHT

RATING

WGTD

SCORE

COMMENTS

STRENGHTS

S1

Windows
and Windows Live

.15

4.5

.675

Windows
& Windows Live Division offerings consist of the Windows 7 and Windows 8 operating
system, software and services through Windows Live, and PC hardware products.
Windows operating system has been bedrock of Microsoft corporations, and has consistently
fended off and serious competition from the industry and has been clear
leader for personal computing sector.

S2

Enterprise
Server and Tools

.15

5

.75

Enterprise
Server and Tools product and service offerings include Windows Server,
Windows Azure, Microsoft SQL Server, Windows Embedded device platforms, and
Enterprise Services. Enterprise Services comprise Premier product support
services and Microsoft Consulting Services. And like Windows operating system
for personal computing, Microsoft has dominated enterprise computing via its
Windows server and SQL server platforms.

S3

Gaming
and Entertainment (Xbox and Xbox live)

.10

4.5

.45

Microsoft’s
gaming and entertainment offerings include the Xbox 360 entertainment
platform, including Kinect for Xbox 360. Microsoft also offersXbox LIVE
service, which enables online gaming, social networking, and access to a wide
range of video, gaming, and entertainment content. Kinect in particular has
provided Microsoft much needed edge over its competitors in the gaming
sector.

S4

Diverse
and global talent

.05

4.5

.225

Success
of any company is highly dependent on their ability to attract and retain
qualified employees, Microsoft has done relatively well to attract technical
workforce from across the globe and created an environment to nurture and
foster that talent to new heights. The diversity of their workforce in terms
of technical breadth as well as the geographical spread provides Microsoft
completive edge with the research and development of wide range product and
services.

S5

Brand
Image

.05

3.5

.175

Over
last 38 years since its inception in 1975, Microsoft had clearly developed a
brand image and reputation for itself. Even though it has faced fierce
challenge and attacks from its competitors, Microsoft still is popular global
brand. Bill Gates’ vision for Microsoft “A personal computer in every home
running Microsoft software” has become close to reality and, Microsoft has
become a true household name across the world.

WEAKNESSES

W1

Innovation

.15

2.5

.375

Over
last decade or so Microsoft seems to be losing the battle of innovation over
it competitors. More often than not, Microsoft seems to be following its competitors’
innovation that leading the pack. For Microsoft to retain its global
leadership, it really need to re-vigor the innovative powerhouse that
Microsoft once was.

W2

Lack
of clear direction

.10

2.5

.25

The
recent change in Microsoft’s business model from being primarily a software
company to that of software, services and devices company has created lack of
direction for the ranks and files, particularly because every division is
targeted to handle all three aspect of business. To be successful Microsoft
really need to re-organize itself across the new business model, and in
recent days they have started initiative in that direction.

W3

Windows
Phone and Tablet

.10

2

.2

Microsoft
launched itself in the smartphone sector in 2010 with its Widows 7 phone, and
Surface was Microsoft’s attempt to get into the tablet business. They haven’t
performed very well in either of these two; Window 8 phone has performed
relatively better than its predecessor but overall has not come even close to
the competition.

W4

Search
Engine sector

.10

3

.3

Microsoft
has been trying to compete in the search engine sector for long time.
Microsoft’s original search engine MSN Search never really got any traction
and they launched their current search engine BING in 2009. BING has done
relatively better than MSN Search and has taken over the 2nd place
from Yahoo, but still way behind than Google.

W5

Web
browser (Internet Explorer)

.05

2.5

.125

Microsoft
Internet Explorer (IE) was the leading web browser until it was ousted by
Google Chrome just over a year ago. For now IE is maintaining 2ndplace
ahead of Firebox. Even though IE by itself is not a major revenue source but
it can certainly help steer customers towards other Microsoft products and
services.

TOTAL
SCORES

1.00

3.525

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