Module 3 discussion
McDonald’s and Adaptation
Almost anywhere in the world you can find a McDonald’s
restaurant. However, the menu may be a bit different depending on where you go
since they do adapt their menu to meet the local tastes of the countries they
operate in. They also use different advertising campaigns in each country.
Go to YouTube and do some searches on “McDonald’s overseas
advertisements” or similar searches and find an example of a funny
advertisement that McDonald’s has done overseas. You may also find some videos
of menu items that you can find at an overseas McDonald’s, or some McDonald’s
advertisements in the country that you are studying for your SLP.
Choose a video or two that you think is the funniest or most
interesting, and share with your classmates. Then explain the advertisement in
the context of why you think McDonald’s has chosen a strategy of product and
advertising adaptation and how effective do you think the foreign
advertisements that you’ve seen have been. In addition to the videos, also make
sure to reference one of the readings from the background materials in your
post.
