- Describe how each aspect of the environmental framework (p. 62) affects Zappos. (Competitive, Economic, Technological, Political-Legal, and Socio-Cultural). Remember these are not what is internally going on at Zappos, but how is the outside competitive structure, the outside economic climate, etc. affecting them.
- How does Zappos rate on the social responsibility pyramid? Do they meet all the criteria for a socially responsible company?
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