Marketing Management
SPRING SEMESTER 2016
QUIZ # 3
TOTAL MARKS: 20
Please read the following instructions carefully before attempting quiz.
• This Quiz covers lesson #: 29-36
• Last date for submission of quiz # 03 is 9/4/16
• All instruction will be considered during checking quiz. So, consider all these.
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Q no. Selected option
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2 b
3 c
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condition.
1) Which of the following is a part of the media that is specially designed to
reach a very large or the whole population of a country?
a) Mass media
b) Print media
c) Electronic media
d) Internet
2) Which of the following is NOT the purpose of mass media?
a) Advocacy
b) Journalism
c) Broadcasting
d) Entertainment
3) Which type of media has an advantage of “mass coverage” for promotions?
a) Newspaper
b) Radio
c) Television
d) Outdoor advertising
4) Which of the following is NOT used for commercial advertising?
a) Wall paintings
b) Billboards
c) Bus stop benches
d) Word of mouth
5) For what purpose advertising slogans are used?
a) Drawing attention
b) Marketing communication
c) Sales promotion
d) Publicity
6) In which type of commercial, information is conveyed through television?
a) Broadcasting
b) Information
c) Telecasting
d) Billboard
7) Which of the following is a NOT type of sales?
a) Direct sales
b) Aggressive sales
c) Consultative sales
d) Complex sales
8) Who is much more knowledgeable about their product or service than the
prospect?
a) Sales person
b) Manager
c) Customer
d) Whole seller
9) Which of the following is NOT the tactics of negotiation?
a) Presenting demands
b) Setting pre-conditions
c) Declining to speak first
d) Presenting product
10) What is the other term used for negotiation?
a) Loss-win
b) Win-win
c) Win-loss
d) Loss-loss
11) How marketing manager can develop strategies for each product using
information from sales force management system?
a) Using communication mix variables
b) Using marketing mix variables
c) Using product mix variables
d) Using promotion mix variables
12) How an increased productivity create competitive advantage?
a) It reduces cost
b) It increases retailers
c) It increases competitors
d) It reduces growth
13) What is an outcome of communication and co-operation between sales
personnel?
a) More productivity
b) Successful selling
c) More market growth
d) Successful team selling
14) Identify the type of promotion in which companies use celebrities for
promotion.
a) Personal selling
b) Sales promotion
c) Publicity
d) Public relation
15) Companies are using public relation to support the sales:
a) In short run only
b) In long run only
c) In short and long run
d) None of the given options
16) Which of the following is the combination of institutions through which a
seller markets products to the user?
a) Retailer
b) Wholesaler
c) Distribution channel
d) Logistics organization
17) Which of the following is readymade business transferred from one place to
other?
a) Whole selling
b) Retailing
c) Franchising
d) Direct selling
18) What will be the length of distribution channel for perishable goods?
a) Short
b) Long
c) Medium
d) None of the given options
19) What is the intention of vertical marketing for retailers and wholesalers?
a) Reduce cost
b) Reduce channels
c) Reduce control
d) Increase control
20)A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more
economies or sales impact than they could achieve alone is referred as:
a) Corporate VMS
b) Conventional VMS
c) Administered VMS
d) Contractual VMS
