Unit VII Case Study
This assignment provides you with an opportunity to analyze
the impact of e-commerce on a business. First, choose ONE of the following case
studies that can be located in the Business Source Complete database of the
online library:
MarketLine. (2012, July). Ideeli: The growth of the flash
sale website.
MarketLine. (2012). Play.com: The rapid rise of an online
retailer.
After reading and examining the case, write at least a
one-page analysis by addressing each of the following:
1. Briefly introduce the company and its history
2. Briefly describe the products and/or services
available—what are consumers purchasing online?
3. Describe the basic elements of the company business
model:
? Core value proposition of the
company—what is it offering, and how does it satisfy customer needs?
? Target market/audience—who uses this
service?
? Revenue model—where does the money come
from?
? Competitive environment—who else is
competing in this market, or who might enter the market and threaten
this company’s position?
? Competitive advantage analysis—how is
the company attempting to gain an advantage? Competing on cost?
Differentiation?
? How are they promoting their products
in the marketplace?
? How would you rate the company’s
success (financial results if available)?
4. Be sure to answer at least ONE of the following
questions:
? How has e-commerce impacted this
business?
? How has an “e-commerce presence”
provided this business with opportunities that otherwise would not haveexisted?
Format your analysis paper by using Times New Roman,
12-point font, double-spacing, and one-inch margins. There is no need to
include a title page nor a references page. Be sure to proofread your work
before submitting it in Blackboard for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
