Case Study: Marketing Analysis (Lesson 3 Case Study)
1. Read the following case study about the band One Direction. (That’s on the MKT271 – Lesson 3 attachment)
2. After reading both the case study and Chapter 4, respond to the following questions in essay format.
- 3. Your essay must include an introduction paragraph, a main section consisting of two or more paragraphs, and a conclusion paragraph. You must address all relevant parts of each question. The essay must be at least 200 words in length.
- Your essays must include cited materials from the textbook at a minimum. Additional resources may be used. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Be sure to review the grading matrix before you submit your essay.
Case Study Questions for Lesson 3…..
- 1. Was the marketing campaign initiated by One Direction successful? How did the interactive marketing campaign differ from a traditional marketing campaign? Provide details to support your analysis.
- 2. Provide a short summary of what you have learned. In addition, provide recommendations for One Direction that might further enhance their existing interactive marketing campaign. Be specific.
Case Study: Marketing in Action (Lesson 4 Case Study)
1. Read the following case study about Nestlé and the possible impact of social media on overall name recognition, company reputation, and sales. As an organization, Nestlé has been a key player in global business for many years. (That’s in the MKT271- Lesson 4 attachment)
2. After reading both the case study and Chapter 5, respond to the following questions in essay format.
3. Your essay must include an introduction paragraph, a main section consisting of two or more paragraphs, and a conclusion paragraph. You must address all relevant parts of each question. The essay must be at least 200 words in length.
- Your essays must include cited materials from the textbook at a minimum. Additional resources may be used. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Be sure to review the grading matrix before you submit your essay.
Case Study Questions for Lesson 4….
1. Provide a brief summary of the case, including the key facts and business issues the Nestlé company faced.
2. How could Nestlé have handled the situation differently? Should the company have simply shut down its Facebook page? Provide reasoning to support your response.
3. The Kit Kat candy bar was at the heart of the original issue. What other products and companies are owned by Nestlé? Could these products be affected by the Kit Kat social media fiasco? Provide reasoning to support your response.
Case Study for Lesson 5 attachment.
1. Read the following case study about IBM. (That’s on the MKT271 – Lesson 5 attachment)
2. After reading the case study and Chapters 6 and 7, respond to the following questions in essay format.
3. Your essay must include an introduction paragraph, a main section consisting of two or more paragraphs, and a conclusion paragraph. You must address all relevant parts of each question. The essay must be at least 200 words in length.
- Your essays must include cited materials from the textbook at a minimum. Additional resources may be used. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Be sure to review the grading matrix before you submit your essay.
Case Study Questions for Lesson 5
- .Summarize the key points of the case study.
- . Based on the information provided, do you think that “Watson” would be more suitable for marketing to consumers or businesses? List the two areas in which “Watson” can provide significant services.
