Write a
Business Proposal for Management—A Social Media Policy for Stone Goose Company.
Full assignment instructions are
located in the Course Project area under the Introduction and Resources area.
For the purpose of this assignment, you are the chief
information officer for the Stone Goose Company. This is your big chance to be
the principal change agent in the Stone Goose Company and to propose a new
social media policy to executive management. Currently, your company does not
use social media for communication or marketing. You have noticed that the
employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of
business in which Stone Goose Company is involved. Brainstorm and propose ideas
that will help the business improve operational efficiencies, save money,
increase revenue or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your
audience to implement your ideas. You will need to include external research to
support your claims. Week 7’s Business Proposal should present the key items
that need to be included in the social media policy and why.
Please ensure that you have submitted a well written final copy
that fulfills the assignment instructions.
