MGMT550 Week 1 Discussion 1 & 2 Latest 2018 May
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WEEK 1: TYPES OF COMMUNICATION
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Often a good place to start is with personal experience. This
week’s first discussion assignment requires observation. At your place of
employment, what types of communication are being used on a daily basis?
How is each of these types of communication important to the efficient
operation of your business?
Are these types of communication being used effectively?
How would you improve communication at your company?
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WEEK
1: DIVERSITY, CULTURE, ETHICS, AND SOCIAL RESPONSIBILLITY
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To communicate effectively, we must first acknowledge that
individuals with whom you communicate are just that, individuals. And so are
you. It is highly probable that the students in this classroom represent a
diverse population.
Trust is a huge factor when communicating ethically. Your image and the image
of your company depend upon their social responsibility.
Please share personal experiences or news stories that illustrate positive
communication or negative communication practices. Provide at least one
detailed example. Was communication handled in a proper manner? What would you
have done differently?
MGMT550 Week 2 Discussion 1 & 2 Latest 2018 May
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WEEK 2: THE WRITING PROCESS
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Let’s try a brainstorming exercise. Everyone in this class is part
of a marketing team for a new ice cream company that hopes to top Ben &
Jerry’s for creative flavors. All of you have been gathered into a large
conference room for the whole day. What flavor would you suggest? What are the
ingredients in your flavor? Don’t forget to give it catchy name. Remember this
is a brainstorming session so feel free to offer suggestions and new ideas for
each other’s flavors.
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WEEK 2: WRITING THE BUSINESS MESSAGE
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Let’s try an exercise as group. This year your manager has been
told that he can give a small cost of living raise to all of his workers, but
he can choose to give one person a higher raise. Rather that tell each of his
employees of these limitations, he has given each of you the same challenge.
You have been asked to write a letter stating why you deserve a raise. What
information do you think should be included in the letter to convince your boss
you deserve the raise? What tone should the letter be written? How long do you
think the letter should be? Try your hand at writing an example letter. Feel
free to offer constructive criticism for each other’s letters.
MGMT550 Week 3 Discussion 1 & 2 Latest 2018 May
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WEEK 3: WRITING REPORTS AND PROPOSALS
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This week we will learn how to create a report or proposal. Let’s
start our discussions by looking at the different ways to organize a report.
Reports are often organized by time, location, and/or importance. In your own
words, discuss one of these report organization methods. Provide a detailed
example of a report topic for which this method would work well. Show how you
would organize this report.
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WEEK 3: GATHERING DATA FOR YOUR REPORT
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Remember our brainstorming exercise last week? That was a good way
to gather data using an internal group. While evaluating allofthe great flavors
your class created during this brainstorming session, your marketing team
decided to send out a questionnaire to gather external data. Questionnaires
include only closed-end questions. Your team decides to use only five
questions.
Your marketing team wants to find out what types of desserts your customers
like best. Develop five questions that you would put on a questionnaire. Why
did you choose those questions? What results are you hoping to get from these
questions?
MGMT550 Week 4 Discussion 1 & 2 Latest 2018 May
WEEK
4: PREPARING EFFECTIVE PRESENTATIONS
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This week you will be preparing an oral presentation. In this
week’s lecture we discussed various ways to create a catchy opening for a
presentation. Choose a story from www.bizcominthenews.com (Links to an external
site.)Links to an external site. and create an interesting opening that they
would deliver for that story and that could be used in a presentation. What do
you consider to be the highlights of the story? Why did you choose that
particular story?
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WEEK 4: DESIGN ELEMENTS OF A PRESENTATION
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Let’s continue with our ice cream example from the earlier
exercise. Your marketing team has done internal brainstorming and external
research. Executive Management has asked your management team to present your
ideas and customer questionnaire data to them. They are looking for your
recommendations on the ice cream flavors that will be used to launch this new
business. Their approval is needed before your marketing team can begin working
on marketing strategies.
What type of opening would you use for your presentation? What information do
you think should be included in the presentation to support your flavor
choices? What graphics, tables, and charts would you add to validate your
choices?
MGMT550 Week 5 Discussion 1 & 2 Latest 2018 May
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WEEK 5: CREATING EFFECTIVE NEUTRAL AND POSITIVE
MESSAGES
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Give an example of a situation or scenario for which you would
write a neutral or positive message. What key points need to be covered in the
message? What would be the tone of the message? What kind of response would you
expect to receive in return?
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WEEK 5: WRITING A PERSUASIVE MESSAGE
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Let’s continue with our Ice Cream Flavor Project. Last week you
evaluated the design elements you would use in your presentation to management.
Your team must persuade executive management to go ahead with the project. You
must sell them on your ideas. What persuasive points should be included in the
presentation? How will you convince them to approve the project? Explain your
response.
MGMT550 Week 6 Discussion 1 & 2 Latest 2018 May
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WEEK 6: CRISIS MANAGEMENT
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The success of any business or organization rests firmly on their
reputation. Take a field trip to the Internet. Find information on one of these
unsuccessful examples of crisis management: Ford and Firestone, Exxon, BP oil
spill, Japan’s nuclear reactors, Toyota, RIM (Research in Motion) or Apple’s
iPhone. What did they do wrong? How should they have handled this crisis
management communication more effectively? Why was this a missed opportunity?
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WEEK 6: BAD NEWS MESSAGES
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Your
company has been holding annual Christmas parties for more than 20 years. Some
concern has been raised by executive management about these parties damaging
the reputation of the company. An all adult party, the conduct of the employees
has become out of control. With this change in policy, all employees will get
their usual annual Christmas bonus plus a gift basket from the company. Instead
of a Christmas party, it has been suggested that the company hold a summer
picnic open to the employees and their families at a local adventure park.
All-day passes to the adventure park and all that it offers will be
given to each employee for the whole family. A potluck picnic will be held,
with the company providing all the meat and drinks. Employees and their families
will have the opportunity to participate in games with generous prizes. It is
November and the time that the party planners start their planning process. How
would you propose the company communicate these policy changes to the
employees? What form of media would you use—snail mail, interoffice memo,
email, or a presentation to the employees? How would you word the communication
to employees?
MGMT550 Week 7 Discussion 1 & 2 Latest 2018 May
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WEEK 7: EMPLOYMENT COMMUNICATIONS
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This week’s course project deals with social media and how
companies today should handle this growing form of communication. When you
apply for a job, do you feel that the company to which you are applying has a
right to search social media websites for information on you? Should they use
this information as part of the decision factor when evaluating applicants? Do
you feel that people should be held accountable for what they post on these
websites?
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WEEK 7: JOB INTERVIEW QUESTIONS
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Let’s use this forum this week to share job interview information
with your classmates. What questions have you been asked during a job
interview? What information do you wish you would have brought with you to an
interview to be better prepared? What type of testing did the employer require
during the interview process?
MGMT550
Week 1 Assignment Latest 2018 May
Professional Bio.
Most social media websites like LinkedIn, Facebook, Twitter, and
others ask you to post your professional bio.
As you are writing your bio, keep in mind that you want to share
enough information to create a professional image online, but not as much
information as you would on a resume. Too much information that is made public
may endanger your privacy.
Your bio should be about 100 to 150 words (about four short
paragraphs), should be well organized, and easy to read using separate
paragraphs and/or headings for the different types of information provided.
Here are some writing tips:
- Use
your name as the title. - Begin
with a strong statement (perhaps your mission). - Consider
your audience. Who do think will be reading this information? Consider
what is important to the reader and emphasize those points. - Keep
it interesting. Don’t be afraid to show a little bit of your personality. - Be
factual. Cite relevant experiences. - Keep
it short and to the point. Just cover the highlights. - Don’t
forget relevant volunteer activities, community affiliations, and
professional organizations, if applicable. - End
with a special interest or anecdote that makes you unique (memorable). - Questions
to consider: - Who
are you? - How
did you get to be who you are? - What
are you doing now? - What
would you like to do in the future? - Use
proper grammar and spelling. - You
may add a photo (optional).
MGMT550 Week 2 Assignment Latest 2018 May
Create an Email Message. For this assignment,
you need to create a response to each of the email messages provided. View the
five emails from the Week 2 Email Assignment Tab. Your assignment
is to create the responses to each of these emails.
The purpose of this assignment is for you to apply writing
principles while responding to business email. The emails you’ll receive
simulate internal and external messages. Assume that you are employed at the
Blue Bay Resort and Conference Center. As you might expect, the culture is fast
paced and fairly informal, with employees relying heavily on email. While speed
is important, high value is also placed on precision: all of your email
responses should be grammatically correct and error-free.
You will play the role of the Catering Director for the Blue Bay
Resort and Conference Center. You took this job a year ago and are busier than
you ever imagined—running from meeting to meeting every day. Your only time to
respond to your email is during your short breaks between customer meetings. As
usual, you have a flood of messages which all seem critical. Your challenge
during this assignment is to respond to all of your email and write clear
responses.
When responding to each of the messages, consider each of the
following:
- What
do you think is an appropriate response to your message? - What
information do you think should be included? - What
might be inappropriate for this type of message? - How
long should an appropriate response be? - What
would you consider too long?
MGMT550 Week 3 Assignment Latest 2018 May
Write a 3 to 4 page report comparing the communication strategies
of the Facebook pages of two of the following companies:
- McDonald’s,
Burger King - J
C Penney, Kohl’s - Dunkin’
Donuts, Krispy Kreme Doughnuts - Pepsi
Max, Coca-Cola Zero - Target,
Wal-Mart - Amazon,
Barnes & Noble
Suggested Format:
This week you will write a compare and contrast report. Your paper
should discuss each of the companies and then discuss their similarities and
differences. When looking at each company’s Facebook page, use the same
criteria to evaluate each of them, which will assist with the compare and
contrast evaluation. Your paper should have at least 3 to 4 pages of body text
plus the title page and reference page.
Include the following sections:
- Title
Page - Introduction
- Discuss
the first company - Discuss
the second company - Compare
and contrast the two companies - Conclusion
- References
MGMT550 Week 4 Assignment Latest 2018 May
Oral Presentation
Please see Course Projectarea under the
Introduction and Resources area for additional information.
Objective
For the purpose of this assignment, you are the chief information
officer for the Stone Goose Company. This is your big chance to be the
principle change agent in the Stone Goose Company and to propose a new social
media policy to executive management. Currently, your company does not use
social media for communication or marketing. You have noticed that the
employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of
business in which Stone Goose Company is involved. Brainstorm and propose ideas
that will help the business improve operational efficiencies, save money,
increase revenue or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your
audience to implement your ideas. You will need to include external research to
support your claims.
Week 4’s Oral Presentation should convince Stone Goose Company’s
executive management that it needs a social media policy and that you should be
given this assignment.
Assignments such as this help you develop business-oriented
communication skills and give you the opportunity to practice developing an
integrated business strategy for this fictional company. This activity will make
the course come alive through the application of the principles from the
textbook, course materials, and discussions.
Guidelines
- Persuade
a business audience to accept your ideas. - Create
logical, well supported arguments by linking evidence to your claims. - Develop
an organizational structure that is easy to understand and follow. - Adapt
your ideas to a specific audience and anticipate and address their
concerns. - Describe
how your recommendation meets the program criteria.
Best Practices
- Your
oral presentation should be between 10 to 15 slides with a delivery time
of about 8-10 minutes - The
first slide should be a title slide that includes the following: - Title
of your presentation - Your
name - Course
name and number - Instructor’s
name - Date
submitted - Eash
slide must have a clear and meaningful title. - All
sides should abide by the 7×7 rule of content. That is, no slide should
have more than seven bullet points with seven words on each line. - A
good presenation should have an appealing and eye-catching backgorund. Be
sure to use a consistent and professional presentation theme. - Your
text must follow a logical timeline from beginning to end. - You
should use no more than two different typefaces. Slides should be
consistent throughout the presentation, including format and font size. - Adding
meaningful graphics to your slides helps to keep the audience engaged
while you are presenting, but avoid using too much animation or any audio
clips that do not supplement your presentation appropriately. - References
should be listed on your final slide. Your presentation should use at
least three scholarly references.
MGMT550 Week 5 Assignment Latest 2018 May
Create a Persuasive Memo With Business Improvement Suggestions
Go to Persuade Café using this link:
http://www.bizcominthenews.com/persuadecafe/ (Links to an external site.)Links
to an external site..
- Review the information in the left column of the cover
page. - Review the video and presentation.
- Review the “About PersuadeCafe” information
in the area at the top of the page. - Review the “Survey Results” information in
the area at the top of the page. - Review the “Executive Profiles” information
in the area at the top of the page.
Assignment Instructions
- Write a persuasive memo presenting your recommendations
for their business improvement program. - Determine which executive should receive the memo;
understand your target audience. - Gather evidence to support your recommendation (above).
- Explain your idea clearly; describe what you want the
reader to do. - List the benefits of taking the action.
- Describe how your recommendation meets the program
criteria. - Acknowledge potential costs or downsides.
- Emphasize the main points.
- Business people have high expectations.
Guidelines
- Memo format
To:
From:
Date:
Subject
(Body of memo)
- The body of your memo should be at least one to two
pages in length. - The goal is to persuade the executive team to implement
your recommendations. - Write a clear, convincing, persuasive proposal.
- The memo should be written professionally, including
sentence structure, grammar, and spelling.
MGMT550 Week 6 Assignment Latest 2018 May
Your assignment is to create a crisis action plan and compose a
positive reply to send to Mr. Ward to handle this bad news situation.
Go to Persuade Café using this link:
http://wwww.bizcominthenews.com/colonnade (Links to an external site.)Links to
an external site.. Read the information found on this home page, Mr. Ward’s
Email, the TripAdvisor Review, the Tweet, and the YouTube Video found in Tabs
at the top of the page.
- Begin with a title page.
- Create a two- to three-page paper showing your crisis
action plan to handle this situation. - Prepare an email response to Kevin Ward’s email.
- End with a reference page citing the research found on
the above website pages.
Don’t forget to submit your assignment.
MGMT550 Week 7 Assignment Latest 2018 May
Write a
Business Proposal for Management—A Social Media Policy for Stone Goose Company.
Full assignment instructions are
located in the Course Project area under the Introduction and Resources area.
For the purpose of this assignment, you are the chief
information officer for the Stone Goose Company. This is your big chance to be
the principal change agent in the Stone Goose Company and to propose a new
social media policy to executive management. Currently, your company does not
use social media for communication or marketing. You have noticed that the
employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of
business in which Stone Goose Company is involved. Brainstorm and propose ideas
that will help the business improve operational efficiencies, save money,
increase revenue or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your
audience to implement your ideas. You will need to include external research to
support your claims. Week 7’s Business Proposal should present the key items
that need to be included in the social media policy and why.
Please ensure that you have submitted a well written final copy
that fulfills the assignment instructions.
MGMT550 final exam Latest 2018 May
Question 1 25 pts
(TCO
A) Name at least three keys to better listening. Provide an example of a
conversation in which you could have used better listening skills. Why are good
listening skills important to building strong relationships with employees and
clients?
Question
2 25 pts
(TCO
A) Your company has just purchased an adjoining building. Its first initiative
is to build a childcare center on the ground floor. As human resources manager,
you have been given the task of inviting affected employees to a meeting to
help plan the new center. First you have to analyze your audience. Who is your
target audience? What is your relationship with the audience? How will the
audience likely react? What does the audience already know? What is unique
about the audience?
Question
3 25 pts
(TCO
A) Explain each of the three steps used to interpret the data you gather
through research: isolation, context, and synthesis.
Question
4 25 pts
(TCO
B) In your company, your boss would be very upset if you were late to work or
late for a meeting. Is this concept of acceptable time and being on time the
same worldwide? How would this affect communication between your company and
another in the Middle East (for instance)? Please provide an example.
Question
5 25 pts
(TCO
C) Most business presentations have one of four purposes. What are they and why
is it so important to have a specific purpose for the presentation?
Question
6 25 pts
(TCO
D) How would you respond to a claim by a customer for something that is clearly
not your company’s fault? Customer Joe Samuel forgot to cancel his hotel
reservation. When he received his credit card bill, he saw that he was charged
for a night that he did not spend in the hotel. He was clearly upset. Instead
of contacting customer service or the hotel, he went to the Internet and
started blogging his complaints on the travel websites and Twitter.
How
would you handle this situation? How would you resolve the issue and respond to
the customer’s concerns both personally and online? What would you say?
Question
7 25 pts
(TCO
E) As the sales manager, you have eight sales associates and one administrative
assistant working for you. You have asked your assistant to make the
arrangements for you and your sales group to attend a trade show. The day
before the event, one of your sales associates becomes ill and will not be able
to attend.
Your
assistant asks if he may go with you. Instead of giving an immediate answer,
you ask for time to consider his request. Having everyone out of the office at
once is not an option. Who will take any sales calls that may come in? Your
department’s phones must be covered while you are all away. You have decided
not to approve his request.
How do
you reject a request? What should you say? What type of buffer can you use to
soften the blow of the rejection?
Question
8 25 pts
(TCO
F) What is the purpose of the cover letter? What kind of information should be
included in your cover letter? What tone should the letter use?
Question
9 25 pts
(TCO
G) Now that you have completed your PowerPoint slides and your presentation, is
there anything that you would have done differently? Would you have chosen a
different way to design your presentation slides? What advice would you give
others trying to do a presentation?
Question
10 25 pts
(TCO
H) Your XYZ Company just purchased SKY Company, with offices in Madrid and
Paris. The marketing managers from these offices are now a part of your
marketing team. You have been instructed to take part in a joint marketing
meeting at the Paris office. What possible cultural differences must be taken
into consideration? What other intercultural communication issues might be a
problem?
