Analyze The New Conquistador case study located on page 325 of the textbook. Then address the following points:
- Evaluate Telefonica’s rapid expansion into Latin America.
- Assess the strategic direction each of Telefonica’s (four) business segments is following.
- Evaluate whether there are any operational connections, or otherwise, among Telefonica’s four business segments.
- Select one of the Telefonica business segments using any criterion of your choice. Then, create a table verifying the existing competition by region, including both domestic and international firms.
- Create a SWOT and a value chain analyses for the selected business segment.
- Develop an acquisition strategy that includes targets (i.e., firms) in three countries, and explain your choices.
- Examine the cultural sensibilities that may affect Telefonica’s international business operations.
Support your presentation with at least five (5) external resources In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 10-12 pages, not including title and reference pages
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Signature Assignment Grading Rubric
Please review the following rubric to see how you will be assessed on this assignment.
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Grading Rubric |
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Criteria |
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Content (18 points) |
Points |
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1 |
Evaluated Telefonica’s rapid expansion into Latin America, and assessed the strategic direction of each of Telefonica’s business segments. |
3 |
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2 |
Evaluated whether there are any operational connections, or otherwise, among Telefonica’s business segments. |
3 |
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3 |
Created a table verifying the regional competitors for one of Telefonica’s business segments. |
3 |
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4 |
Created a SWOT/Value chain analyses for the selected business segment. |
3 |
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5 |
Developed an acquisition strategy targeting firms in three countries. |
3 |
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6 |
Examined the cultural sensibilities impacting Telefonica’s international expansion. |
3 |
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Organization (7 points) |
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Included introduction, conclusion, and headings |
3 |
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2 |
Applied appropriate APA formatting on citations and paraphrasing |
2 |
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3 |
Included 5 scholarly references |
2 |
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Total |
25 |
