conducting a marketing research is not as easy as one could predict. It is challenging because globally the stakeholder’s preferences, demand and need are different. Evidently, a global report reported that the three biggest challenges faced by marketers particularly in marketing research are the impact reporting, technology and data management. These the challenges exist due to various governments’ requirements, cultural differences and customers’ expectations (GRIT , 2015).Class, in your opinion, what would be the common challenges faced by international marketers in working, organising or even leading the global social science marketing research ?
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