Groupon ran advertisements during the 2011 Super Bowl that received much criticism from viewers. The ads were seen as ridiculing and trivializing humanitarian environmental organizations such as Greenpeace and the Rainforest Action Network, as well as humanitarian concerns about Tibet. They resulted in a flurry of Twitter tweets criticizing the company.
Write a 1-page essay responding to the following questions:
- How did Groupon misread their audience when creating this campaign?
- How could they have avoided this mistake?
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