read the article and answer the following questions (1/2 page each)
Verizon to Raise Monthly Wireless Plans by up to $10 a Month. by Ryan Knutson.
http://www.wsj.com/articles/verizon-to-raise-monthly-wireless-plans-by-up-to-10-a-month-1467824444?mod=djem_jiewr_MK_domainid
Question 1. What assumptions are Verizon executives making about the existing customers?
Question 2. What assumptions are Verizon executives making about AT&T, T-mobile, Sprint, and other carriers? What are they counting on the other carriers and their customers to do?
Question 3. Be a consultant. How should Verizon proceed? They are doing an experiment. How should they measure the extent to which the new policy is helping or not helping the business? If the new policy is not working how can they make corrections?
