Case study: Gordon Bethune at Continental Airline (OC 6443)
Case introduction and background
-Brief summary of the issue (s) indicate in the case
Specific case questions
-Diagnose the situation at Continental the led to Bethune’s turnaround. Use one of model taught
-What key factor contributed to the turnaround?
-What impact did deregulation have on Continental?
Evaluation of Course of Action taken in the Case
-Assess the turnaround at the Continental. What worked and what didn’t? Where they many flaws in the plan? Is the “Go Forward” plan sustainable?
-Describe Bethune as a change leader using the leader types covered in both Hickman and class. Feel free to mix components. Assess Bethune as a leader
Conclusions
– Lesson learned from the Case/closing thoughts
