Please elaborate on some of the key features an automated marketing performance app can provide. What are some of the key metrics tracked or measured and why? Some firms use custom in-house marketing performance apps or none at all. Thus, what are the advantages and challenges with such approaches for performance tracking?
How does a marketing performance app align to the marketing strategy of “holistic marketing?” Please discuss this in the context of alignment with sales, customer service and new product development. Further thoughts please.
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