Forum 1 module 4
From the list below, choose a subject you would like to
research. This will be the topic of your thread:
Long-term customer loyalty and relationships
Global marketing
The importance of marketing research
Defending the practice of social media marketing
Threads:
Title your thread according to your topic. Have a title
page, and attach a Microsoft Word document with your thread, in addition to the
normal discussion board.
In at least 600 words, discuss your topic by addressing the
following items:
Explain the concept of the marketing management topic
selected for your paper (Your textbook is a good source for this item).
Examine at least 1 practical application/example for your
topic.
Formulate a question about your topic that your classmates
will respond to.
Have a separate heading for each of these 3 sections.
Replies:
You must respond to at least 2 of your classmates’ threads
with a reply of at least 250 words. Your replies must do the following:
Answer the question posed in the thread.
Respond to the practical example in the thread by sharing a
practical example that differs from the one in the thread.
Reference at least 1 scholarly source for each reply.
Note about Responses: Seek to understand your classmates’
threads (including the marketing management theory, the facts presented in
their posts, their points of view, and their real-world examples). Aim to
communicate your own understanding of relevant facts, your values, and your
perspective of the topic.
Submit your thread by 11:59 p.m. (ET) on Thursday and your
replies by 11:59 p.m. (ET) on Sunday of Module/Week 4.
