MARKETING MANAGEMENT GROUP PROJECT (MMGP) – BACKGROUND
INFORMATION INSTRUCTIONS
Provide a description of your product/service and a brief
history of the firm that produces your product/service.
Describe and discuss the 4 Ps associated with your
product/service. Below are the 4Ps described in your textbook, describe and
discuss all 4 of the 4 Ps.
• Old 4 Ps:
Product, Place, Promotion, Price
• New 4 Ps:
People Processes Programs Performance
Scanning the Market Environment (See Chapter 3)
• Describe
and discuss the demographic trends associated with your product/service.
• Describe
and discuss the current economic trends and the influences they will have on
the sales of your product/service.
• Describe
and discuss the technological changes that have affected consumer acceptance of
your product/service.
• Describe
and discuss the consumer’s tastes and preferences for your product/service.
• Describe
and discuss the social/cultural factors for your product/service.
If researching these topics proves difficult because of the
product/service you have chosen, research a similar product/service, and report
those results as a proxy for your product/service.
Submit this assignment by 11:59 p.m. (ET) on Sunday of
Module/Week 2.
