MARKETING MANAGEMENT GROUP PROJECT (MMGP) – POSITIONING/COMPETITION/BRANDING
INSTRUCTIONS
Positioning (See Chapter 10)
• Create an
appropriate positioning statement for your product/service and explain the
statement.
• Describe
how your product/service is positioned in the marketplace. Provide examples and
a detailed explanation.
Competition (See Chapter 12)
• Describe
which firm is the market leader in your industry. Explain what its strengths
and weaknesses are.
Product Branding (See Chapters 10 and 13)
• Describe
which brand elements would be most useful for differentiating your
product/service’s brand from the competition.
• Explain
what the brand promise for your product/service is. If there is a similar brand
promise that another product/service uses, discuss the attributes and benefits
of your product/service. Explain how they relate to your target market.
• Discuss
how your firm can use packaging and labeling to support its brand image.
Submit this assignment by 11:59 p.m. (ET) on Sunday of
Module/Week 5.
