MARKETING MANAGEMENT GROUP PROJECT (MMGP) – PROMOTIONS/MARKETING
INSTRUCTIONS
Promotions (See Chapters 19–22)
• Describe,
discuss, and analyze all of the various Integrated Marketing Communication
(IMC) mix components your product/service uses.
• Describe,
discuss, and analyze the Internet marketing possibilities for your
product/service.
• Describe,
discuss, and analyze the use of social media in marketing for your
product/service.
• Surveying
the current promotional efforts for your product/service, describe what
specifics you could provide that show your firm is delivering value for its
customers. (Remember, value is what customers get in return for paying the
retail price for the product. Customers are not buying features and benefits.)
Socially Responsible Marketing (SRM)
• Create
examples of firms (any firm, in any industry) that successfully engage in
socially responsible marketing.
• Explain
specific suggestions you could provide for your firm to follow in order to be
more socially responsible.
Submit this assignment by 11:59 p.m. (ET) on Sunday of
Module/Week 7.
