Assignment Overview
Explain the process of strategy mapping and how it relates
to performance management and establishing value propositions. You may discuss
this theoretically or use the Glacier Inn case study presented in Armitage and
Scholey (2009) to serve as an example for integrating these ideas.
Alternatively, you can use the Hazard Action Zone case study presented in Murby
and Gold (2005) if you’d prefer.
Armitage, H., & Scholey, C. (2006). Using strategy maps
to drive performance. Society of Mgt. Accountants of Canada. Retrieved from
http://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf
Murby, L., & Gould, S. (2005). Effective performance
management with the balanced scorecard: Technical report. Chartered Institute
of Management Accountants. Retrieved from:
http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Assignment Expectations
Your essay should be 3 to 4 pages long and include the
following:
Introduction: In this part of your essay you will need to
introduce your topic and provide a very brief overview of the key points you
plan to make in your paper.
Analysis: In this section you will present several arguments
in favor of your thesis statement. Discuss how either Glacier Inn or Hazard
Action Zone effectively used strategic mapping (or how they failed to do so).
Conclusion: Wrap up your argument with a clear and cogent
synopsis of your findings. Do your best to convince your reader (aka, your
professor) as to your position.
Additional Instructions: Your essay should be 3 to 4 pages
in length (not counting your title page or references). You must include a list
of references. APA formatting is preferred. Do not paste in sections of text
into your essay. All of your work must be written in your own words. It’s OK to
use a short quote now and again, but quotations must be in quotation marks and properly
cited. In-text citations should be used anytime you are borrowing somebody
else’s ideas, or information. That is to say, if you are borrowing a thought
from a publication from J. Neutron’s article written in 2010, that section of
text must be followed with (Neutron, 2010). Quotations, data, and general ideas
(put into your own words) should all be cited.
