Module 4 – SLP
STRATEGY IMPLEMENTATION AND STRATEGIC CONTROLS
Simulation
In Module 4, you will continue with the CVP analysis you
completed in the Module 3 SLP.
Scenario Continuation:
It is still January 2, 2012. You have just completed your
revised SLP3 strategy using CVP analysis, and you are eager to implement your
decisions for 2012 through 2014.
Using the CVP analysis from SLP3, run the simulation for a
final time. Again, be sure to take notes about your analysis and the document
the reasoning behind your decisions.
Finalize your report showing the strategy you have used.
Assignment Overview
Using the strategy that you developed in SLP3, run the
simulation. Document your results as you did previously. Review and analyze
these results, and develop a final strategy.
Please turn in a 6- to 8-page paper, not including cover and
reference pages.
Keys to the Assignment
The key aspects of this assignment that should be covered
and taken into account in preparing your paper include:
· The revised
strategy consists of the Prices, R&D Allocation %, and any product
discontinuations for the X5, X6, and X7 tablets for each of the four years:
2012, 2013, 2014, and 2015.
· You must
present a rational justification for this strategy. In other words, you must
provide support for your proposed strategy using financial analysis and
relevant theories.
· Use the CVP
Calculator and review the PowerPoint that explains CVP and provides some
examples.
· You will need
to crunch some numbers (CVP Analysis) to help you determine your prices and
R&D allocations.
· Make sure your
proposed changes in strategy are firmly based in this analysis of financial and
market data and sound business principles. Your goal is to practice using CVP
and get better at it.
· Present your
analysis professionally, making strategic use of tables, charts, and graphs.
Time Line Summary:
SLP1
· 2015: Hired on
December 15.
· Turned in
first report to CEO Smothers.
SLP2
· You are
returned – via Time Warp – to January 1, 2012.
· You make
decisions for 2012 – 2015.
· December 31,
2015 – You have revised all four years, and you write up your summary report.
SLP3
· Apparently,
your SLP2 decisions were not “good enough,” as you’ve again been returned to
January 1, 2012.
· It is once
again January 1, 2012: You decide to use CVP analysis to develop a revised
four-year plan for your strategy. You analyze the results of your first
decisions from SLP2, taking notes, and documenting your decision-making process.
You use the CVP Calculator to help you develop your strategy. Your notes
explaining the logic behind your decisions.
SLP4
· It is still
January 2, 2012. Using your CVP analysis from SLP3, you run the simulation,
implementing your revised four-year plan. You keep track of your financial and
marketing results year over year.
· You submit
your final 6-8 page report, which includes your Final Total Score.
· You compare –
and report – your results with previous results.
SLP Assignment Expectations
Your paper will be evaluated using the grading rubric.
Tips and Suggestions
Note the following tips and suggestions:
You might find these downloads useful:
Decision Matrix Table – Download this Word doc with a blank
table you can use to show your proposed strategy decisions.
PowerPoint discussing CVP – Provides a good overview of Cost
Volume Profit analysis, the various equations that you can use, and how to use
it. Some examples are provided showing how to use the CVP Calculator.
CVP Calculator – This an Excel-based calculator that you can
use to determine prices, volumes, and profits. Keep in mind that it will tell
you what need, but the market determines what you actually get.
· Include a
cover page and a reference page, in addition to the 6-8 pages of analysis
described above.
· Include
appropriate section headings.
· Use charts and
graphics strategically, but do not use these as “space fillers.”
Include lengthy tables, etc. in an Appendix instead.
· Cite and
reference all sources that you use in your work, including those that you
paraphrase. This means include citations and quotation marks for direct quotes,
and citations for that information which you have “borrowed” or
paraphrased from other sources.
· Follow TUI
Guidelines for well-written papers.
