Course
Project—Understanding Creative Capitalism
In this
assignment, you will examine the concept of creative capitalism. Bill Gates,
cofounder and chairperson of Microsoft Corporation, advocates that in addition
to seeking profits, corporations should also become social entrepreneurs in
order to help solve social problems. He has called this creative capitalism.
Gates argues the desire to help others who are less fortunate should be as
powerful a motivator as increasing profits for businesses today.
Read the
transcript or conduct a
search for the video of Bill Gates’ speech at the 2008 World Economic Forum:
- Gates, B. (2008). Bill Gates—2008—World
Economic Forum—Creative Capitalism. Bill and Melinda Gates Foundation.Retrieved
from http://www.gatesfoundation.org/speeches-commentary/Pages/bill-gates-2008-world-economic-forum-creative-capitalism.aspx
Review the
following:
- General Electric (GE). (2011 ). Citizenship.
Retrieved from http://www.gecapital.com/en/our-company/citizenship.html - Walmart Corporate. Community and Giving.
Retrieved from http://walmartstores.com/CommunityGiving/
Using your
textbook, the Argosy University online library resources, and the Internet,
research the concept of creative capitalism. Select at least three references
for use in your assignment (one may be your textbook).
Complete the
following:
- Explain free market capitalism
- Describe creative capitalism
- Explain the three advantages of creative
capitalism in relation to businesses - Explain the concept of corporate social
responsibility using two examples of socially responsible companies.
Clearly and concisely support your examples and explain why these
companies are considered socially responsible. - Comment on Gates’ creative capitalism. Do
you think that creative capitalism can become the future of capitalism in
the U.S.? Justify your response with examples and research.
Give reasons and
illustrative examples in support.
