In Part I of this assignment, you investigated the Tourism of North Carolina and analyzed the attractions and focus of a specific destination. In this assignment (Part II), you will investigate the DMO and the efforts of the organization.
Look at who the organization is targeting, and analyze what aspects of the destination are geared toward thetarget market(s). Most sites will have visitation research data; however, you will have to use your information from Part I andthe information in the document to draw conclusions. In other words, there are not explicit responses in any ofthese documents. You will demonstrate your abilities basedupon looking at the market and then, from their viewpoint, lookat what the destination state has to offer. Most of the sources will be located on websites. You may also want to use marketing such as ads and social media to investigate. The resources are limitless inour current world. You may want to check online travel agencies (OTAs) such as Expedia, Orbitz, etc. and also touroperators who provide tours in the state you have chosen. The tour operators will provide what they think is important for abroader audience.
- Your response should be a minimum of two pages in length, doublespaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
