Unit VII Web Assignment
Part II
In Part I of this assignment, you investigated and analyzed
the attractions and focus of a specific destination. In Part II,
you will investigate the DMO and the efforts of the
organization.
Look at who the organization is targeting, and analyze what
aspects of the destination are geared toward the target
market(s). Most sites will have visitation research data;
however, you will have to use your information from Part I and the
information in the document to draw conclusions. In other
words, there are not explicit responses in any of these
documents. You will demonstrate your abilities based upon
looking at the market and then, from their viewpoint, look at
what the destination state has to offer. Most of the sources
will be located on websites.
You may also want to use marketing such as ads and social
media to investigate. The resources are limitless in our
current world. You may want to check online travel agencies
(OTAs) such as Expedia, Orbitz, etc. and also tour operators
who provide tours in the state you have chosen. The tour
operators will provide what they think is important for a broader
audience.
In your submission, include the content you submitted for
Part I in Unit VI and add Part II to this document. You should
have a complete submission with the following contents:
? Introduction
? Body with Part I
BHM 3020, Introduction to Tourism 5
? Part II
? Conclusion
Your response should be a minimum of four pages in length,
double-spaced. All sources used, including the textbook,
must be referenced; paraphrased and quoted material must
have accompanying citations, and be cited per APA
guidelines.
Information about accessing the Blackboard
Grading Rubric for this assignment is provided below
