Choose and highlight the right option.
1 Which of the following is the disadvantage of modified schedules and
alternative workplace?
a
b
c
d Freedom in professional and personal life
More Job satisfaction
Complicated coordination
Suitable for self starter who require little direct supervision 2 Among different managerial styles, which of the following allows most
rapid decision making?
a
b
c
d
3 Autocratic styles
Democratic styles
Free rein style
None of the given option ____________ is the process of motivating others to work to meet specific
objectives.
a
b
c
d Leadership
Motivation
Free rein style
Democratic style 4 Which of the following represents the set of procedures involving both
managers and subordinates in setting goals and evaluating progress?
a
b
c
d Participative Management and Empowerment
Management by Objectives (MBO)
Reinforcement/Behavior Modification Theory
None of the given option 5 The internal environment consists of the insides forces that influence
marketing strategy and decision making is/are as follows:
a
b
c
d Organization Policies
Product Policies
Management Structure
All of the given option 6 A specific communication task to be accomplished with a specific target
audience during a specific period of time is called as: a
b
c
d Marketing Mix
Advertising objective
Market segmentation
Marketing process 7 Dividing a market into distance groups of buyers who have distinct needs,
characteristics, or behavior and who might require separate products or
marketing mixes.
a
b
c
d Market segmentation
Marketing Mix
Marketing Penetration
Marketing control 8 The actors and forces outside marketing that affect marketing
management’s ability to build and maintain successful relationship with
target customers are called as:
a
b
c
d Marketing Environment
Market segmentation
Marketing Mix
Marketing Penetration 9 The set of controllable tactical marketing tools-product, price, place and
promotion that the firm blends to produce the response it wants in the
target market.
a Market segmentation
b Marketing Mix
c Marketing Penetration
d Marketing Environment
10 Motor cycle and car are very different from one another, but both fulfill
the need for transport is an example of:
a Substitute product competition
b Brand competition
c International competition:
d Market competition
