- The paper should be between 5-7 pages long, not including works cited.
- The paper should be an examination of a consumer subculture, which can be demographic (i.e. teen, Latino, Catholic, Queer), geographic (i.e. Southern, Ozark, Suburban, desert), lifestyle (i.e. nerd, EDM, extreme sport, teacher), fandom (Star Wars, My Little Pony, Harry Potter, open-source) or brand (Apple, BMW, Swarovski, Packers).
- The paper should include an examination of what makes the subculture distinct from a larger consumer culture, descriptions (demographic, geographic and psychographic) of involved consumer segments, unique purchasing patterns both defined by subculture membership (i.e. Apple products purchased by members of an Apple brand subculture) and ancillary to membership (i.e. , and marketing strategies to target the subculture.
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