Business Strategies BADM 2501
Project Total 125 points
Students will submit a project paper with a power point presentation addressing a business strategy
based on the analysis provided in the Appendix in the Strategic Management Text. The project
paper should be between 4-5 pages in length (excluding any cover pages or bibliography). It should
be typewritten and double-spaced and must include a cover and reference page.
Here are the components that are required for the paper and the powerpoint with the breakdown of
the points for each segment.
Students may choose any company as long as you are able to obtain a copy of the financial
statements for their analysis. Part I Strategic Audit 25 points A. Strategic Posture
Mission: What business is the corporation in? Is it consistent with its mission
statement?
Strategies: What strategies or mix of strategies is the corporation following? Are
they consistent with each other, with the mission?
B. Corporate Governance
Board of Directors:
Who is on the board, are they internal or external?
Top Management:
What person or group constitutes top management?
What are their chief characteristics in terms of knowledge, skills, or style? Part II SWOT: Opportunities/Threats Weaknesses/Strengths 50 points A. External Environment
Societal
What environmental forces are affecting the corporation? (Economic,
technological, political- legal, sociocultural)
Task
What forces are driving the industry competition? (threat of new entrants,
bargaining power of buyers, threat of substitutes, bargaining power of suppliers,
rivalry among competing firms)
B. Internal Environment
Corporate Structure – Analyze the organizational structure in relationship to its
environment.
Is the decision making authority centralized?
Is the structure consistent with the current corporate strategies?
Corporate Resources
Marketing – How well is the corporation performing in terms of analysis of
market position and marketing mix? ( product, price, place, and promotion)
Corporate Finance
1. Calculate financial ratios to determine health and strategic goals of the company
Liquidity ratios – Current ratio
Acid Test Ratio
Profitability ratio – Return on equity
Leverage Ratio – Debt to asset 2. Evaluate various sources and uses of business financing.
Debt Financing
Short-term loans ; Medium Term Loans ; Long Term Loans
3. Determine generally accepted accounting principles are utilized by the
corporation.
(Relevant, Reliable, Comparable – How well is there financial performance compare
with similar corporations)
4. Verify – The Full Disclosure principle: requires a company to report the full details
behind a company in the financial statements that would impact the user’s decisions.
Part III – Best Course of Action 25 points After your total analysis of the case; determine the best course of action for the
organization:
a. Identify and solve a weakness or problem in the organization
b. Develop a strategic plan utilizing the key resources
– Be sure to clarify which type of financing to implement the plan
– Determine resource allocation based on the plan
Part IV Powerpoint 15 points Correlate with Paper
Numeric information should be converted to a graph or chart (1 graph or chart
required)
No typo’s
Minimum of 5 slides
Each slide should have a phot to add interest Part V Student Evaluations (2) 4 points Part VI Paper Requirements 6 points Cover Page
Works Cited Page
Content
– Organization of paper
Mechanics
– Spelling, punctuation, grammar, following directions, and paper format
