Module 1 discussion
Examine the five mission statements by completing Learning
Exercise B on p. 59 in your text. Using the “Characteristics of a Mission
Statement” identified in Table 3, identify (1) what you believe is the
best of the five mission statements and (2) the one you find most inspiring and
why. Post your response to the Discussion Board no later than Thursday 11:59 PM
EST/EDT.
By Sunday 11:59 PM EST/EDT, find two fellow students’ posts
that selected different “best” mission statements and discuss why you
agree or disagree using David’s assessment criteria.
Module 2 discussion
Prepare EFE and CPM matrixes for Disney’s Parks and Resorts
division. Use Universal Studios and Six Flags for competitors in the CPM.
Using the EFE and CPM data, as well as your own analysis,
describe how Disney is responding to its external environment, including its
direct competitors. Make sure to use important details of from your EFE and CPM
results and your critical reflections to draw conclusions. Post your analysis
and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT.
Find at least two students whose conclusions bring new
levels of understanding to your view on Disney’s external responsiveness or
conclusions where you might disagree. Post a response to two students including
an explanation of the value of their contribution to your understanding or
where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.
Module 3 discussion
Prepare IFE and Financial Ratios for Disney’s Parks and
Resorts division. For the Financial Ratios make sure to use the revenue
statement and balance sheet in the exercise portion of the chapter.
Using the IFE and Financial Ratios, as well as your own
analysis, describe how Disney is performing internally. Make sure to use
important details from your IFE and Financial Ratio results and your critical
reflections to draw conclusions. Post your analysis and conclusions in
narrative form no later than Thursday 11:59 PM EST/EDT. Make sure to include
key data from your exercises.
Find at least two students whose conclusions bring new
levels of understanding to your view on Disney’s internal performance or
conclusions where you might disagree. Post a response to two students including
an explanation of the value of their contribution to your understanding or
where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.
Module 4 discussion
Complete Learning Exercise E on p. 177.
Post your results no later than Thursday 11:59 PM EST/EDT.
Review your classmates’ answers and find two answers that
differ from yours on any of the company examples. Post a response to those
classmates as to why their or your answer is more accurate or may need to be
reconsidered no later than Sunday 11:59 PM EST/EDT.
Module 5 discussion
You will begin by creating a SWOT and BCG matrix. For the
SWOT, follow Steps 1-2 of Learning Exercise A on pp. 215-216 in your text.
Then, prepare a SWOT matrix for Disney’s Parks and Resorts Division. For the
BCG, use the information in exercise E on p. 217 in your text to prepare a BCG
matrix for Disney locating each division where you believe it represents its
position relative to market share and growth.
When complete with both exercises, write a short narrative
(one page or less, single space) of your key conclusions from (1) your SWOT
analysis of Disney, (2) your BCG work on Disney. In addition, include your
conclusions on the Parks and Resorts division of Disney as a result of its
position in the BCG and the results of SWOT. Make clear recommendations for
Disney’s Parks and Resorts based on integrating the work from the above models.
Post your analysis and conclusions in narrative form to the
Discussion Board no later than Thursday 11:59 PM EST/EDT.
Review your classmates’ posts and find two whose conclusions
bring new levels of understanding to your view on Disney’s external
responsiveness, or conclusions where you might disagree. Post a response to
those classmates including an explanation of the value of their contribution to
your understanding or where you would “respectfully” disagree no later than
Sunday 11:59 PM EST/EDT.
Module 6 discussion
Complete Learning Exercise D on p. 349 in your textbook.
When complete, select the one ethical choice/example (from the list) that you
struggled with in terms of determining whether it is ethical or not. Write a
short narrative stating which scenario was the most difficult to decide, how
you made you final decision.
Post your narrative to the Discussion Board no later than
Thursday 11:59 PM EST/EDT.
Review your classmates’ answers and find two with which you
do not agree. Explain how these classmates might revisit their ethical
determination based on your perspective no later than Sunday 11:59 PM EST/EDT.
Monitor their responses to see if (a) they changed your mind or (b) you still
respectfully disagree.
Module 7 discussion
Complete Exercise A, Steps 1-3, on pp. 297-298 of your text.
Create a product positioning map only for the “Parks and Resorts”
division of Disney. Using information from the case, the PPM, and your
research, write a brief narrative to state your strategic recommendations for
Disney relative to the competitors in this segment of Disney’s business. Post
your narrative to the Discussion Board no later than Thursday 11:59 PM EST/EDT.
Examine fellow student’s posts and find two that added to
your insight on Disney’s position or included conclusions you may not agree
with. Respond to those posts no later than Sunday 11:59 PM EST/EDT.
Module 8 discussion
Complete the executive overview for your case. This should
be limited to no more than two double-spaced pages. Post to the Discussion
Board no later than Thursday 11:59 PM EST/EDT.
Read your classmates’ executive overviews. Find one for
which you completely understood the challenges for that company and the
recommended strategy. Post what you saw valuable in terms of that student’s
work. For your second post, find an executive overview for which you did not
entirely understand the conclusions or strategic direction for the company. Ask
a question or make a suggestion to your classmate on how to improve his or her
overview. Post both responses no later than Sunday 11:59 PM EST/EDT.
Note to students: While Thursday and Sunday are deadlines
for this work, the earlier in the module you participate the more you have to
gain from learning from each other.
