Module 5 Active
Learning Exercise 7
Your textbook describes 14 principles that, combined creatively,
can be the basis of an effective bootstrap marketing strategy. Based on these
principles, develop a bootstrap marketing strategy for your proposed business
venture.
As with the exercises from the previous modules, continue to
refine the content of this analysis as your research reveals additional
information. Remember that your research is critical for the support of every
aspect of your analysis. Follow APA to cite your sources in-text and on the
References page.
Review the Essay Instructions before you submit this
assignment. Submit your work to the Dropbox no later than Sunday 11:59 PM
EST/EDT. (This Dropbox basket is linked to Turnitin.)
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