Assessment 8
Preparation
Before beginning this assessment, use the Capella library
guide and the resources for this course to locate peer-reviewed articles that
describe the value of qualitative research methods or the ethics involved in
conducting qualitative surveys. You will use this information to address the
scenario for this assessment
Practical Application Scenario
Suppose you are a manager at a multimillion-dollar real
estate company. You have been entrusted to research the changing relationship
between real estate agents and their clients and to make a recommendation to
your organization’s leaders for addressing the growing demands on real estate
agents.
Develop a research question hierarchy for this endeavor.
Consider different types of qualitative data collection and
analysis methods, and the ways in which they can support business decision
making and strategies. How would you gather and assess qualitative data to
support business decision making?
Analyze the ethical issues, if any, that should concern you
in undertaking this initiative.
Compile your work into a 1–2 page Microsoft Word file,
pasting in any tables or charts you may have used to support your statements.
