Assessment 2
To prepare for this assessment, conduct research about
customer satisfaction and experiences with the company you selected in
Assessment 1 to focus on for this course, along with impressions of the
company. To do so, look for customer satisfaction surveys, news articles,
opinion polls, and complaint logs.
Then, complete the following two parts and fuse them
together into one report:
Part 1: Conduct a SWOT (strengths, weakness, opportunities,
and threats) analysis for the supply chain of your selected company.
Investigate things that have attracted attention for going wrong, as well as
things that have reportedly gone right. Be sure to include the good as well as
the not-so-good; relate why the consumer, supplies, shippers, government
agencies, and third-party logistics and common carriers continue to do business
with this organization. Also be sure to identify areas that provide a strategic
advantage to your particular company and factors that provide a competitive
threat. Support your assertions with research, and include appropriate
citations. For example, a survey from a global supply chain organization may
rank how your chosen company or industry performs in key critical areas such as
shipping timeliness, damage, customer feedback, and opinion polls.
Part 2: Using the information from your SWOT analysis,
generate a list of recommendations that would improve the supply chain. As you
consider possible recommendations, reflect on details including transit,
manufacturing, storage, shipping, or product packaging/handling procedures.
Make sure your improvement ideas are realistic and would result in some savings
or business gain while still providing the consumer a product at the same level
of quality. Support your suggestions with information you found in your
research.
Additional Requirements
Written communication: Written communication is free of
errors that detract from the overall message.
APA formatting: Any resources or citations must be formatted
according to current APA style and formatting standards. Refer to the
Supplemental Resources in the left navigation menu for more information on APA
style.
Sources: 4–6 sources are required.
Length: Your report should be 2–3 pages total.
Font: Use Times New Roman, 12-point font.
