Fortune 500 Company Research
at least 5 references.
PART 1
Select one of the following 500
International Companies in the service industry: Allstate Insurance, Boeing,
United Health Group, New York Life Insurance, Wells Fargo, Humana, State Farm
Insurance Cos., United Parcel Service, Fed Ex.
It has to be a Fortune 500 service
industry.
Using your selected company as the
basis for your research, prepare a paper that will:
1. Describe the main line of
business of the company
2. Name four of the countries in
which the company operates
3. Explain, in detail, the implementation
of the 4P’s marketing mix concept by the company
4. Describe any differences
observed in the implementation of this concept, from one country to another.
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