Opt-in statement
online. The marketing department would like to send e-mails to customers who
have purchased music from the Web site. These e-mails would use information
about the genres of music customers have purchased in the past and would offer
those discounts on new releases in those genres.
Discuss your thoughts/feelings about marketing managers
using an opt-in statement for permission to send such emails that would appear
when customers make their first purchase. Should all businesses/organizations
have the opt-in statement?
Or should they only
have an opt-out statement in which you are automatically enrolled unless you
accept/check the out-out statement?
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