offers an industry forecast of global business conditions for an organization
with which you are familiar and evaluate the article concerning environmental
factors that affect global and domestic marketingdecisions. Be sure to address
the following:
1. Evaluate how the articles forecasts of high-level global
and domestic environmental factors will affect the organization’s marketing
decisions.
2. Evaluate how the articles forecasts of technological
change will affect the organization’s marketing decisions.
3. Compare the authors perceived importance of social
responsibility and ethics with at least three other alternatives, including
your own, as related to the organizations marketing decisions.
4. Provide a conclusion on the accuracy of the articles forecasts,
and identify what else you would look for to support your position in reference
to your conclusions.
5. Use APA format, including writing in the third person, an
abstract, section headers, title page as well as properly citing all sources
both in your narrative as well as on an end-of-paper references list. No
references should appear on the reference list if the source is also not cited
within your paper
